{grow} | The Three Most Dangerous Social Media Metrics

This is absolutely awesome. Please read…

from the {grow} Blog: The Three Most Dangerous Social Media Metrics

I remember at a (recently) former company, the social media emphasis was on the number of posts written, the number of hits et al. Unfortunately: the website of the company had fewer hits than some of the better written blogs by employees (…even, blush blush, this blog); the company’s twitter feed had fewer followers than a couple of the company’s employees’. The reason was simple, the content on the website and blog were, as you could imagine, poor….

It is unfortunate.

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