Another of our now-famous (eh, not quite yet) ‘Please-Read’s. This is from HubSpot’s Internal Marketing Blog – which we have been following with interest.
This post talks about the 6 marketing metrics your CEO actually cares about. One of us has been in Sales-and-Marketing consulting, and he vouchs that this works everytime with client CEOs.
Especially the first two. As for the M%-CAC benchmarks (as suggested by HubSpot) we can tell you that the first and the third are good thumb rules – that’s around the ballpark numbers that our organizations followed.