This comes from the ethereal Brain Pickings.
A short 10-tips from David Ogilvy. On Writing. On official writing.
And I believe that this is a tip that every serious professional will do good to take heed of.
Here, check out point 4:
4. Never use jargon words like reconceptualize,demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
Wiser words have hardly ever been spoken.
And here are some absolute golden words.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
Like many other professionals, we have been guilty of shooting off angry / impulsive emails. We are controlled guys, and consequences have never been very bad… but still, don’t…..
Virtual Ruby 