Brain Pickings: 10 tips on Official Writing from David Ogilvy

This comes from the ethereal Brain Pickings.

A short 10-tips from David Ogilvy. On Writing. On official writing. 

And I believe that this is a tip that every serious professional will do good to take heed of.

Here, check out point 4:

4. Never use jargon words like reconceptualize,demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

Wiser words have hardly ever been spoken.

And here are some absolute golden words.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

Like many other professionals, we have been guilty of shooting off angry / impulsive emails. We are controlled guys, and consequences have never been very bad… but still, don’t…..

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