I hope you are keeping track of the social media mayhem with the Applebee’s check that was posted online. Read this post from the ‘Single Minded Proposition’ blog. This should tell you almost everything you need to know about it.
How important keeping one’s reputation online has become! And most organizations (especially small-midsized Indian ones) haven’t quite figured out this monster yet.
Will, dear readers, write a post soon on one of my favorite topics, a company’s Glassdoor.com page.

single-minded proposition

Over a week ago, the social media world was buzzing about an incident at an Applebee’s restaurant in St. Louis.  Here’s what happened in a nutshell.  A patron at Applebee’s, who happened to be a local Pastor goes to dinner with a large group of people.  Applebee’s automatically adds 18% to large parties.  When the check comes, the Pastor stiffs waitress and writes an obnoxious message on the check saying “I give God 10%, why should I give you 18%?”

Another waitress sees the message on the check, takes a picture of it and posts it to Reddit.  Thus begins a social media firestorm leading to the firing of the waitress who posted the picture and making Applebees social media team pull all-nighters for several days.  

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