Entrepreneur.com : How to get your name out there as a Startup // Suggested read : No Money Marketing

This is a fine short video (from Entrepreneur.com) on getting your name out there, which is especially important for a Startup. Do take  a look.

A follow-up read I would strongly suggest is the book ‘No Money Marketing” by Jessie Paul. Jessie is the ex-CMO of Wipro, and is now the owner and MD of Paul Writer, a marketing consulting firm. She was the marketing consultant to Anthelio, one of our previous organizations (in fact, the only company where all three of us worked together). Learnt a lot from working with her, of course.

Will be shameless in telling you that I read most of this book standing in a bookshop waiting for a flight … but well, I did buy the book eventually. So there, we can be (almost) freeloaders sometimes.


Agree? Don't Agree? Why? Let's hear from you...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s