Go to HBR. Read this. Please. (click here).
Absolutely superb, superb article. The last paragraph is a killer!
Without making an effort to ‘do strategy,’ though, a company runs the risk of its numerous daily choices having no coherence to them, of being contradictory across divisions and levels, and of amounting to very little of meaning. It doesn’t have to be so. But it continues to be so because these leaders don’t believe there is a better way.
So many companies we have seen fall into this trap. We refer to this amongst ourselves as the ‘tactical trap’; and which has also been called the ‘bias-for-action trap’.
Tactics. Execution. Strategy. Planning. THESE ARE NOT MUTUALLY EXCLUSIVE.